SRAM RED eTAP Revealed

SRAM electronic wireless groupset shifter derailleur Higher GearWith their eTAP, SRAM has once again reinvented the wheel. To be more accurate, they’ve reinvented shifting. Again.

SRAM introduced the world to the simplicity of double tap shifting.

After much speculation (Remember the photo from our Rhythm and Blues Revue Cyclocross Race last year?) and many rumors, SRAM revealed its entrée into the world of electronic shifting.


SRAM believes that if a technological advancement clutters the experience, it shouldn’t be called an advancement at all. A bicycle is supposed to be simple. To make something elegant to the point where it removes what’s in the way… that’s advancement. And that is the standard SRAM held themselves to while developing their first electronic shifting system: SRAM RED eTap.*


Reinventing the Wheel

We’d all heard SRAM insist that they weren’t focusing on electronic shifting, believing it was a flying fancy. As Bruce Lee said, “Mistakes are always forgivable, if one has the courage to admit them.” SRAM did one better than admitting their error in judgement; they created an even better electronic shifting system.

Brian Jordan, SRAM’s Advanced Development Manager said: “We wanted to leverage the potential of electronics to do something that hadn’t been done and make the most of it. We looked at every possible button location, even working with a firm that does fighter jet control sticks.”


SRAM RED eTAP wireless shifting technology


The Technology

SRAM electronic wireless groupset shifter derailleur Higher GearSRAM’s advanced shift logic is set up so that the right lever makes it harder and the left lever makes it easier, while simultaneously adjusting both levers changes the front ring. With SRAM RED eTap you’ll shift more, with less effort and spend less time doing it. Shifting has never been more intuitive or as easy as this.

SRAM’s proprietary AIREA wireless technology avoids using ANT=, Wifi or Bluetooth. Instead, they’ve developed their own protocol. Only one group set can be paired at a time, and a new encryption code is generated when a new pairing is made, ensuring that the shifting is secure. The 128-bit encryption is safer than what’s used on ATM machines.

Pairing rules mean you can only pair one set of shifters to one set of derailleurs or to one Blip Box, but not to both, and not to more than one set of shifters. To put it simply, no one other than you can assume control of your shifters.

SRAM RED eTap Blip satellite shifters, perfect for triathlon and TT bikes, allow you to shift when you want, where you want. Run up to two remote positions per side with limitless placement options.


SRAM RED eTap is engineered to go the distance. It has been rigorously and successfully tested for years on the professional and WorldTour level. And now, it’s ready for the rest of the world.

Are you ready to shift forward?



Hungry for more details and pictures?


* Higher Gear does not currently stock SRAM RED eTAP and demand is high. If you’re interested in upgrading to wireless shifting, give us a call and we’ll put you on a waiting list.



Need Help? Have Questions?

Highland Park | 847-433-2453
Wilmette | 847-256-2330

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